支持产品视觉识别的产品族设计DNA  

Product family design DNA for product visual identity

作　　者：朱上上[1] 罗仕鉴[2] 应放天[2] 何基[2] 

机构地区：[1]浙江工业大学艺术学院,浙江杭州310032 [2]浙江大学工业设计系,浙江杭州310027

出　　处：《浙江大学学报（工学版）》2010年第4期715-721,共7页Journal of Zhejiang University：Engineering Science

基　　金：国家自然科学基金资助项目(60503068);国家"863"高技术研究发展计划资助项目(2006AA04Z103);国家科技支撑计划资助项目(2007BAH11B04);浙江省自然科学基金资助项目(Y1080457)

摘　　要：为了解决工业设计中产品族设计的品牌识别问题,提出支持产品视觉识别的产品族设计DNA研究方法.讨论了产品识别的维度以及产品族设计DNA的概念,研究产品视觉识别下产品族设计DNA的体系构建和关键技术,提出产品族设计系统模型和设计DNA构造方法.以健康磁疗沙发造型设计为例,构建产品族设计DNA结构模型和产品族概念设计系统,基于该系统可以实现健康磁疗沙发的产品快速设计,并且保持品牌的统一性和创新性,从而提高开发设计效率,验证了工业设计中支持产品视觉识别的产品族设计DNA理论体系.An approach of product family DNA for product visual identity was proposed to deal with the brand identity of product family in industrial design.The dimension of product identity and the concept of product family design DNA were studied.The construct system of product family design DNA in product visual identity was presented and key technologies were analyzed.A design system model and the establishing method of product family design DNA were put forward.Taken the healthy magnetic sofa （HMS） form design as an example,the HMS product family configuration model and a computer-aided form design system were set up.Based on the system,the HMS design can be accomplished rapidly,and the unification and innovation of the brand identification can be kept.The results verified the product family design DNA for the product visual identity theory in industrial design.

关 键 词：产品设计 品牌 产品识别 知识 产品族 工业设计 

分 类 号：TH166[机械工程—机械制造及自动化] TP273[自动化与计算机技术—检测技术与自动化装置]