功夫娱乐产业的开发与发展策略研究  

A Development Strategy of Entertainment Wushu

作　　者：张冠球[1] 

机构地区：[1]广东医学院体育教研室,广东东莞523808

出　　处：《搏击（武术科学）》2010年第4期10-10,17,共2页Wushu Science

摘　　要：文章采用文献资料、逻辑分析等研究方法,通过中国功夫娱乐产业发展现状的分析,提出了功夫娱乐产业的发展策略:发展得天独厚的资源优势;开发娱乐产业的标志性品牌;开发影视表演的娱乐化窗口;开发功夫娱乐产业;促进旅游消费,以娱乐为中心;重视品牌保护,走可持续发展之路。With the methods of literature, logical analysis and other methods, the paper analyzes the developing conditions of entertainment Wushu industry, and studies the developing strategies of the entertainment Wushu industry. The strategies include： the developing the unique resources; developing the iconic brands in entertainment industry; developing the windows of film and television entertainment performance; developing Wushu entertainment industry; promoting the tourism consumption around the cinter of entertainment; emphasizing on brand protection, folowing the path of sustainable development.

关 键 词：娱乐化 发展 研究 

分 类 号：G85[文化科学—民族体育]