网络极化现象研究——基于四个中文BBS论坛的内容分析  

Exploring Online Polarization Phenomenon:Content Analysis of Four Major Chinese BBS Forums

作　　者：乐媛[1] 杨伯溆[2] 

机构地区：[1]北京大学新闻与传播学院 [2]北京大学创意产业研究中心新媒体研究室

出　　处：《青年研究》2010年第2期1-12,共12页Youth Studies

基　　金：北京大学杨伯教授主持的国家社科基金课题"互联网和手机对中国社会生活与政治生活的影响研究"(项目编号:07BXW025)系列成果之一

摘　　要：本文试图把"极化"这一概念引入网络政治传播的考察中,主要针对四个中文BBS论坛(强国深水、猫眼看人、天涯杂谈和新浪杂谈)政治讨论中的极端化态度分布状态进行描述与比较。结果显示,态度极化现象与论坛群体和特定的议题类别紧密相关。其中激进派聚集的论坛更容易出现极化;涉及"政府"的议题更容易在激进的论坛中出现极化,而在温和派占据主流的论坛则呈现非极化状态。同时,发帖积极性越高的ID越容易出现态度极化的现象;而且,网民的意见同质化程度越高,则群体极化的程度也就越高。This paper attempts to introduce the concept of'polarization'into the examination of online political communication,aiming to describe,analyze and compare the distributions of extreme attitudes in different BBS forums(Qiangguo,Maoyan,Tianya and Sina).The results indicate that attitude polarization is significantly associated with the forum and issue categories.The forum assembling more radicals is more likely to be polarized, while the forum with more moderates shows the opposite trend.As to issues,the right - wing forum is more likely to be polarized when discussing'the Party and government',on the contrary to the left - wing forum. Furthermore,it is also found that IDs with higher motivation to keep posting are more likely to go extremes in the discussion.Furthermore,the more similarity of opinion,the higher degree of polarization exists.

关 键 词：极化 BBS论坛 政治讨论 

分 类 号：G206[文化科学—传播学]