浅议B2C模式下的精准营销  

On the B2C Mode of Precision Marketing

作　　者：曹彩杰[1] 

机构地区：[1]黑龙江广播电视大学,哈尔滨150080

出　　处：《哈尔滨商业大学学报（社会科学版）》2010年第3期33-36,共4页Journal of Harbin University of Commerce:Social Science Edition

摘　　要：当前,全球化、知识化、信息化、数字化和网络化正在使世界经济逐步迈向"无国界"的新经济时代。在全球信息技术不断发展和广泛应用的推动下,电子商务已成为众多企业之间、企业与消费者之间进行信息沟通和贸易活动的重要形式,与消费者的生活联系越来越密切。这种态势对企业的经营理念和营销方式构成了强大冲击,以网络和信息技术为核心的精准营销体系,在一定程度上将取代传统的营销方式,逐步成为现代企业营销发展的新趋势。At the present,globalization,knowledge,information technology,digitalization and network are making progress gradually towards the new economic era ＂without borders＂ from the world economy.Under the influence of the global information technology development and wide application,e-commerce has become important role among the numbers of enterprises and between businesses and consumers of information on the communication and made an important form of trade and consumer life getting closer and closer.This trend of enterprise business philosophy and methods of market constitutes the powerful impact,in order to change the network and information technology as the core element of precision marketing system.On a certain extent,it will replace the traditional marketing methods and become the modern enterprise marketing as a new trend.

关 键 词：精准营销 B2C电子商务 网络购物 

分 类 号：F713.36[经济管理—产业经济]