经济学视野下的图书出版业问题探析  

作　　者：周玉波[1] 田常清[1] 

机构地区：[1]湖南师范大学新闻与传播学院,长沙410081

出　　处：《出版科学》2010年第3期56-58,共3页Publishing Journal

摘　　要：目前,出版观念、管理体制、产品结构、人力资源、运行模式等方面问题严重制约出版业的发展,使之难以形成经济学视野下的规模效应。运用经济学的基本理论,剖析出版业的问题,有利于探索有效的解决途径。At present there are problems in the concept of publication, management system, product structure, human resources and operation mode, which are constraining the development of publishing industry seriously, and make it difficult to form scale effect in Economics perspective. Therefore, to analyze the publishing industry problems with the basic theory of economics is helpful to explore effective means to resolve the problems.

关 键 词：图书 出版业 经济效应 问题 

分 类 号：G230[文化科学]