海洋旅游者危机认知实证研究——以舟山市旅游者为个案  

RESEARCH ON EMPIRICAL ANALYSIS OF MARINE TOURISTS' CRISIS COGNITION——A CASE STUDY OF TOURISTS IN ZHOUSHAN CITY

作　　者：黄蔚艳[1] 

机构地区：[1]浙江海洋学院,中国浙江舟山316000

出　　处：《经济地理》2010年第5期865-870,共6页Economic Geography

基　　金：2009年浙江省旅游科学研究课题(编号:2009LY38)资助

摘　　要：海洋旅游是与陆地旅游相对应的一种旅游方式,由于海洋旅游活动区域环境受自然因素影响大,加之海洋旅游空间的聚集性、局限性,海洋旅游活动的多样性、复杂性,容易发生各类旅游危机事件。海洋旅游者作为海洋旅游活动的主体,其旅游危机认知水平直接影响海洋旅游安全管理及至海洋旅游的可持续发展。以舟山市为个案,通过在舟山市主要海洋旅游景区的问卷调查,对旅游者海洋旅游危机认知进行深入翔实分析研究,最后文章还提出了海洋旅游危机管理的建议。Marine tourism is a tourism approach which go corresponding with the land-based tourism,since the marine tourism activity areas are strongly influenced by the natural factors,further the marine tourism spaces are aggregated and limited,and the marine tourism activities are diversified and complicated,which in turn bring a high possibility of occurring varies of tourism crisis events.The marine tourists acts as the main part of marine tourism,their cognitive level of tourism crisis directly affect the marine tourism’s security management and the sustainable development of marine tourism.This essay takes Zhoushan city as an individual case,making a depth and detailed research on marine tourism crisis’ cognition by conducting questionnaires in some main marine tourism spots in Zhoushan,finally the essay raises some suggestions for marine tourism crisis management.

关 键 词：海洋旅游者 危机认知 舟山市 

分 类 号：F590[经济管理—旅游管理]