粤西柑桔产业化及品牌营销的问题与对策——以云浮市南盛镇为例  

Problems and Countermeasures of Industrialization and Brand Marketing of Citrus in Western Guangdong——A Case of Nansheng Town,Yunfu City

作　　者：杨守玉[1] 

机构地区：[1]仲恺农业工程学院经贸学院,广东广州510225

出　　处：《河北农业科学》2010年第4期118-121,共4页Journal of Hebei Agricultural Sciences

摘　　要：广东省柑桔产业主要集中在粤西地区,而云浮市南盛镇是著名的柑桔生产专业镇,在柑桔产业化发展方面具有代表性。作者对南盛镇柑桔产业化发展情况进行了调研,分析其柑桔产业化和品牌建设中取得的成绩、存在的问题,提出针对柑桔产业化实施品牌营销战略。The citrus industry is mainly in Western Guangdong.Nansheng Town,Yunfu City is a famous professional town of citrus production.The industrialization development of citrus in Nansheng Town is investigated.The achievements and problems in the industrialization and brand construction of citrus are analyzed.The brand marketing strategy for citrus industrialization is put forward.

关 键 词：广东省 柑桔 产业化 品牌营销战略 

分 类 号：F304.3[经济管理—产业经济]