突发事件中的舆论生态及其影响:新媒体事件的视角  

Public Opinion in Emergent Event:An Approach of "New Media Event"

作　　者：周葆华[1] 

机构地区：[1]复旦大学新闻学院,上海200433

出　　处：《中国地质大学学报（社会科学版）》2010年第3期16-20,共5页Journal of China University of Geosciences(Social Sciences Edition)

基　　金：国家哲学社会科学基金重点项目(08AXW003);国家社科基金青年项目(07CXW011)

摘　　要：本文采用"新媒体事件"的理论视角来分析突发事件中的舆论生态及其影响。"新媒体事件"的概念脱胎于"媒体事件",强调在新的媒介技术环境下媒介事件新的传播机制。从该理论视角出发,本文具体探讨了突发事件中的舆论载体、主体、过程及影响,指出突发事件的舆论生态是在传统媒体与新媒体的整体媒体生态系统中运作,呈现出非利益相关者参与的特征,其个案意义与长远影响取决于事件是否具有体制性变革的潜在方向。This paper studies the public opinion in emergent event from an approach of ＂new media event＂, by which the new media channel and the new characteristics different from the original concept ＂media event＂ are emphasized. The paper argues that the public opinion in emergent event should be studied in enlarged media ecology and most participants in new media expression are not stakeholders. The paper concludes that the effect of emergent event depends on whether it contains any possibility for institutional reform.

关 键 词：突发事件 舆论 新媒体事件 

分 类 号：G206.3[文化科学—传播学]