Effects of user perceptions associated with perceived playfulness on their attitude toward using a netbook  

作　　者：Chun-Wang Tsou Yin-Tsuo Huang 

机构地区：[1]Center for General Education, I-SHOU University, Kaohsiung County 84001, Taiwan [2]Department of Hospitality Management, TOKO University, Chiayi County 613, Taiwan

出　　处：《Chinese Business Review》2010年第6期1-13,共13页中国经济评论（英文版）

摘　　要：A netbook, Internet-enabled and with extra portability, has been fast-growing in the domain of information technology （IT） in recent years. Compared with standardized laptops or desktop computers, a netbook＇s key features include a shrunken-down and lightweight laptop that is ＂easy to learn, easy to work, and easy to play＂. This research is to empirically test the influence of user perceptions of this new form of IT （usability, compatibility and relative advantage） associated with playfulness and attitude toward purchase intention. In addition, personal innovativeness of an individual plays an important role in the antecedents of such perceptions. A test of this model, two-stage approach, confirmatory factor analysis （CFA） and structural equation model （SEM） are employed to validate the casual model from among 227 usable respondents who have been using a laptop for more than two years. Results showed support for eleven of twelve research hypotheses, and one new path linking personal innovativeness with attitude toward using is found to be non-siznificant.

关 键 词：NETBOOK compatibility relative advantage PLAYFULNESS personal innovativeness 

分 类 号：TP368.32[自动化与计算机技术—计算机系统结构] TN929.53[自动化与计算机技术—计算机科学与技术]