旅游资源吸引力距离衰减的实证研究——一个多维感知的视角  

An Empirical Study of the Decreasing Radium Attraction of the Tourism Resources——A Multi-dimensional Perspective

作　　者：游群林[1,2] 卢政营[1] 

机构地区：[1]天津财经大学商学院,天津300222 [2]青岛理工大学商学院,山东青岛266035

出　　处：《江西财经大学学报》2010年第3期30-34,共5页Journal of Jiangxi University of Finance and Economics

基　　金：国家自然科学基金项目"基于隐性需求开发的营销模式构建研究"(70572067);天津财经大学科研发展基金项目"旅游群体需求体验与互动过程研究"(Y0802)

摘　　要：感知距离是旅游研究中不可忽视的现象。国内外相关学者对旅游资源的吸引力随着距离的衰减进行了研究,但对感知距离的认识还缺乏系统性。旅游资源吸引力受到多维感知距离衰减和调节变量的影响程度,在古典尊贵性、古典军事性、租界历史性、宗教文化性、民间风俗性五种代表性历史风貌建筑旅游资源吸引力的衰减模型中,表现不一,共同点是随着空间、时间及文化距离的增加,吸引力会降低,若是交通便利,并有人伴随的情况下,吸引力则会大大增加,但也有不同情况,民间风俗性资源的吸引力则是文化距离越大,吸引力越大。The perception of distance is a phenomenon that can not be ignored in tourism study. Scholars both at home and abroad in this field have done research on the diminishing attraction of tourism resources due to distance. But the cognition of the distance perception is not yet systematically developed. Affected to various extent by the multi-dimensional and adjusting variables, the tourism resources attraction varies with five types of representative classic architectures： those of classic dignity, of classic militaries, of the historical concession origin, of religion and culture and of folk customs. The common feature is that the attraction decreases with the increase in the spatial, temporal and cultural distance. However, given convenient transportation and the accompaniment of people, the attraction will increse significantly. There is an exception with the folk customs resources attraction, which increases as the cultural distance increases.

关 键 词：旅游资源 吸引力 距离衰减 多维感知 

分 类 号：F590.3[经济管理—旅游管理]