连锁特许经营框架下的企业竞争情报模式  

Enterprise Competitive Intelligence Model under the Framework of Chain-franchise Operation

作　　者：周九常[1] 

机构地区：[1]郑州航空工业管理学院,河南郑州450015

出　　处：《情报理论与实践》2010年第5期58-62,共5页Information Studies:Theory & Application

基　　金：航空科学基金项目"网络组织合作中的航空企业反竞争情报模式创新研究"的成果之一;项目编号:2009ZG55017

摘　　要：文章把"连锁经营"和"特许经营"合称为"连锁特许经营",介绍了其概念和特点。在此基础上总结了连锁特许经营框架下的企业竞争情报特点,提出了连锁特许经营框架下的企业竞争情报总体框架模式,并分析了其中的具体内容。This article names ＂chain operation＂ and ＂franchise operation＂ together as ＂chain-franchise operation＂, and its concept and characteristics are described. On this basis, the article summarizes the features of enterprise competitive intelligence under the framework of chain-franchise operation, puts forward the overall framework model of enterprise competitive intelligence under the framework of chain-franchise operation, and analyzes its specific content.

关 键 词：连锁特许经营企业 竞争情报 竞争机制 

分 类 号：F717[经济管理—产业经济]