中欧乒乓球俱乐部联赛运营的比较研究  

The Comparative Study of Table Tennis Club League between China and Europe

作　　者：徐金陆[1] 李浩松[2] 郭锐[3] 

机构地区：[1]天津体育学院教务处体育理论课部,天津300381 [2]天津科技大学体育课部,天津300222 [3]天津体育学院研究生部,天津300381

出　　处：《天津体育学院学报》2010年第3期242-245,共4页Journal of Tianjin University of Sport

摘　　要：乒乓球作为中国职业化、商业化发展的排头项目正在进行俱乐部的联赛运营模式,由于起步较晚,处于探索时期,与欧洲乒乓球项目职业化和商业化发展程度还有一定的差距。通过中欧乒乓球俱乐部联赛运营的比较研究,以期建立适合中国乒乓球俱乐部联赛运营发展目标,建立健全的制度,改变现有俱乐部管理的机制,建立健全的组织机构,使俱乐部内部产权清晰、权责明确,并且真正按照市场化运行机制采取独立自主、自负盈亏的企业运营模式。Table tennis runs league mode as well as act the first event with professionalized and commercialized in China,however,during the developed period,gap of professionalization and commercialization becomes more spectacular comparing to the European team due to start more behind.Consequently,we research the Sino-Euro club competition and establish the mode which will fit the Chinese market in long term,in order to select right target,establish proper regulation,change the management principle,fulfill the organization branch,and clarify the club property and management judge right in accord with market mode separately to run the competition either profit or bankrupt.

关 键 词：中欧 乒乓球俱乐 联赛 运营 

分 类 号：G80-05[文化科学—运动人体科学] G846[文化科学—体育学]