国内居民“阶段性消费”特征的微观行为分析——基于中国传统文化价值观的视角  

A Microcosmic Behavior Analysis on Domestic Consumers' Staged Consumption:From the Perspective of Chinese Cultural Values

作　　者：陆卫平[1] 晁钢令[2] 

机构地区：[1]浙江教育学院国际工商管理学院,浙江杭州310012 [2]上海财经大学现代市场营销研究中心,上海200439

出　　处：《浙江教育学院学报》2010年第2期81-85,共5页Journal of ZHEJIANG Education Institute

基　　金：国家社会科学基金资助项目(07DJY123);温州市科技计划项目(R20090098)

摘　　要：长期以来,我国宏观居民消费呈现出显著的"阶段性消费"特征。消费者的"从众消费"和"保守消费"是产生"阶段性消费"现象的微观基础;而"谦和、低调、面子、攀比、群体规范、风险厌恶、风险敏感、节俭等"传统文化价值观,则又是"从众消费"和"保守消费"形成的根源。For a long time,domestic macrocosmic consumption has exhibited a ＂staged consumption＂ feature.From the perspective of Chinese cultural values,we can take a microcosmic behavior analysis,and draw the conclusions as follows： conformity consumption and cautious consumption are the microcosmic basis of the staged consumption.The Chinese cultural values,such as humility,courtesy,face-saving,jealousy,group norm,risk aversion,risk sensitivity,frugality and so on are the foundations of conformity consumption and cautious consumption.

关 键 词：阶段性消费 从众消费 保守消费 文化价值观 

分 类 号：F014.5[经济管理—政治经济学]