试论晚清保险广告的社会影响——以1872—1911年《申报》保险广告为例  

A Tentative Discussion on the Social Effects of the Insurance Advertisements during the Late Qing Dynasty——Based on Insurance Advertisements in Shenbao Newspaper(1872-1911)

作　　者：陆春晖[1] 

机构地区：[1]安徽工业大学冶金与资源学院,马鞍山243002

出　　处：《安庆师范学院学报（社会科学版）》2010年第4期120-124,共5页Journal of Anqing Teachers College(Social Science Edition)

摘　　要：晚清保险广告依附于转型时期的近代中国社会,具有鲜明的时代色彩。它在宣传保险知识、提高国人保险意识,促进中国近代早期资本市场的形成和推动近代中国保险市场的发展和成熟等方面发挥了重要作用。Dependent on modern China society,the insurance advertisements during the late Qing Dynasty had distinct characteristics of its time.It played a pivotal role in publicizing insurance,raising people＇s consciousness about insurance,promoting the formation of early capital market in modern China and propelling the insurance market of modern China to maturity.

关 键 词：晚清 《申报》 保险广告 社会影响 

分 类 号：G124[文化科学]