英语广告语篇信息结构探讨  

An introduction of information structure in English advertising discourse

作　　者：袁敏敏[1] 成善祯[1] 

机构地区：[1]江苏科技大学外国语学院,江苏镇江212003

出　　处：《镇江高专学报》2010年第1期12-16,共5页Journal of Zhenjiang College

摘　　要：每个语篇的形成都有其特定的目的,广告语篇也不例外。信息结构独有的特点包括已知信息的省略、新信息的凸显,语篇中的语调重音以及主位结构的运用等,这些特点使广告语篇信息高度浓缩,充分利用有限的空间创造出无限的视觉效果,达到最大的劝说功能和宣传功效。Each discourse has its specific purpose.As far as English advertising discourse is concerned,it takes advantage of such characteristics of information structure as the ellipsis of given information and prominence of new information,accentuation in discourse and the application of thematic structure to make discourse shorter but with more information compassed in it and to create unlimited visual effects in limited space,maximizing the persuading function

关 键 词：英语广告语篇 信息结构 劝说功能 

分 类 号：H31[语言文字—英语]