应用层次分析法构建社区农业生态旅游产品开发指标体系  

Application of analytic hierarchy process to construct index system of agricultural eco-tourism product development in community

作　　者：张学梅[1] 郭华[2] 

机构地区：[1]成都大学旅游文化产业学院,四川成都610106 [2]成都信息工程学院银杏酒店管理学院,四川成都611743

出　　处：《广东农业科学》2010年第5期181-183,共3页Guangdong Agricultural Sciences

基　　金：四川省哲学社会科学重点研究基地--四川旅游发展中心立项(LY09-11)

摘　　要：通过经验选取社区农业生态旅游产品的一系列指标,运用德尔菲法由专家对指标进行筛选,初步构成社区农业生态旅游产品开发的指标体系,用层次分析法构建判断矩阵,请专家进行评判,采用Matlab7.0软件对调查问卷的数据进行处理。结果表明,旅游基础设施在社区农业生态旅游产品系统层中系数最大,旅游辅助设施次之,软件系统占的比重最小。Using Delphi method to search for indicators by experts, the article selected some index of agricultural eco-tourism products in community, and constituted a preliminary development index system of agricultural eco-tourism product in community. Then the paper used AHP to construct Matrix, and invited experts to judge it, using Matlab 7.0 software to process the questionnaire data. At last the article got the conclusion that tourism infrastructure took the most important part in the agricultural eco-tourism product in community, tourism supporting facilities followed,software system accounts was the least proportion.

关 键 词：农业生态旅游产品 开发 指标体系 层次分析法 社区 

分 类 号：F323.4[经济管理—产业经济]