基于数据挖掘的烟草消费者数据库营销研究  

Data Mining for Database Marketing Research on Tobacco Consumers

作　　者：刘向峰[1] 于洪鹏[1] 

机构地区：[1]山东大学现代物流研究中心,山东济南250061

出　　处：《物流科技》2010年第6期140-142,共3页Logistics Sci-Tech

摘　　要：随着烟草行业"按订单组织货源"工作的深入,市场竞争的日趋激烈,在对市场进行科学预测的同时,还要适度调整产品的生产计划。如何真正的把握市场真实需求逐渐成为问题的焦点。为此应用数据挖掘相关技术对消费者的购买行为进行分析,以达到精准营销的目的。With the development of the ＂supply-to-order organizations＂ in tobacco industry and the increasingly fierce competition in the market,we should suitably make a forecast for market and appropriately adjust the production plan at the same time.How to grasp the real market demand is becoming more important.So,with the result of achieving the purpose of precision marketing,we must apply data mining to analyze the purchasing power of consumers.

关 键 词：消费者数据库 数据挖掘 精准营销 烟草 

分 类 号：F715[经济管理—产业经济]