《申报》保险广告及其史料价值初探  

A Preliminary Study on Shenbao's Insurance Advertisement and Its Historical Values

作　　者：陆春晖[1] 

机构地区：[1]安徽工业大学冶金与资源学院,安徽马鞍山243002

出　　处：《安徽工业大学学报（社会科学版）》2010年第2期52-54,共3页Journal of Anhui University of Technology：Social Sciences

摘　　要：1872~1911年长达40年的《申报》保险广告是《申报》广告的重要组成部分。它不仅反映了中国近代保险业发展的状况,而且还记录了晚清社会变化发展的诸多信息,为研究近代中国保险市场、晚清报刊广告、晚清社会变迁等提供了丰富的史料。The insurance advertisements playing the show for forty years from 1872 to 1911 was a primary part of the advertisements in Shenbao.These insurance advertisements not only recorded the development of China＇s modern insurance industry,but also filmed substantial information in regard to the social change and development in late Qing dynasty.They represent vivid historical memories,which are helpful for researchers to study China＇s modern insurance market,journal and newspaper advertisements in late Qing dynasty,and social transformation of late Qing dynasty.

关 键 词：晚清 《申报》 保险广告 保险市场 

分 类 号：F842[经济管理—保险]