论城市旅游品牌的塑造  

Analysis on Building Urban Tourism Brand

作　　者：伍锋[1,2] 

机构地区：[1]暨南大学管理学院,广东广州510632 [2]江门职业技术学院经济管理系,广东江门529090

出　　处：《吉首大学学报（社会科学版）》2010年第3期130-133,共4页Journal of Jishou University(Social Sciences)

摘　　要：塑造城市旅游品牌的意义在于通过旅游品牌化,提升城市旅游内涵,成为城市发展的核心。城市旅游品牌塑造应在区域背景原则、体系构建原则、个性化原则、兼容性原则、可持续发展原则的指导下,主要依托区域旅游协作背景,强化精品建设,优化行业管理和环境建设,整合品牌传播及创新发展城市旅游几个方面。The significance of building urban tourism brand is to strengthen the competitive force, and promote the sustainable development of tourism industry. Regional principle, systematic principle,individual principle, compatible principle and the principle of sustainable development should be adopted to build urban tourism brand, relying on regional cooperation, strengthening quality and optimizing industry management and environmental construction. Attention should also be paid to brand transmission and innovation.

关 键 词：品牌 城市旅游 城市旅游品牌 

分 类 号：F590.3[经济管理—旅游管理]