杭州梅家坞茶文化村旅游解说系统调查与评价  

The Research on Tourism Interpretation System of Meijiawu Tea Culture Village

作　　者：崔会平[1] 陈娟[2] 张建国[1] 陈调[1] 韩华柏[3] 

机构地区：[1]浙江林学院旅游与健康学院,浙江临安311300 [2]西南民族大学,四川成都610041 [3]四川省林业科学研究院,四川成都610081

出　　处：《中国农学通报》2010年第13期420-425,共6页Chinese Agricultural Science Bulletin

基　　金：浙江省科技厅面上科研农业项目"浙江省观光农业园营建模式研究"(2007C32028);浙江省旅游科学研究项目"浙江农业旅游发展模式与对策研究"(2005ZJLYY13)

摘　　要：解说系统是旅游目的地的教育功能、服务功能、使用功能得以发挥的必要基础,是农家乐特色村游客和旅游地交流的重要平台。以梅家坞茶文化村为例,研究其旅游环境解说系统的设置状况,游客使用情况及使用满意度,针对解说系统中存在的不足提出相应的构建对策。在农家乐特色村旅游解说系统的构建中,要从丰富解说系统的内容,提高解说设施的档次,增加解说系统的形式,完善解说系统的规划,统一解说系统的风格等几个方面有所提高。Interpretation system is the necessary base that the educational function of the destination, services, functions of the utilization develop and it is an important platform that exchange between the flavor Farmer Household Tourism and tourism place. The author makes the study on the set conditions of Interpretation system, conditions use and satisfaction of tourists, taking the tea culture village in MeijiaWu as an example. For problems of interpretation system, the corresponding countermeasures of building must be taken. In the building of the rural village flavor tourism interpretation system, we should improve several aspects ,it includes in enrichment the content, advancement the facilities explain grade, increased the form, faretheewell planning and unification.

关 键 词：旅游解说系统 实证研究 梅家坞茶文化村 

分 类 号：S3[农业科学—农艺学]