艺术院校图书馆营销存在的问题及对策  

Problems of Library Marketing in Art Institutes and the Countermeasures

作　　者：李丽[1] 

机构地区：[1]广西艺术学院,广西南宁530022

出　　处：《广西民族大学学报（哲学社会科学版）》2010年第3期182-185,共4页JOURNAL OF GUANGXI MINZU UNIVERSITY:PHILOSOPHY AND SOCIAL SCIENCE EDITION

摘　　要：从艺术院校图书馆读者构成、需求特点出发,指出了艺术院校图书馆营销普遍存在的问题,从树立营销理念、开发特色数据库、设置学科馆员、提高馆员素质、加强宣传教育等方面,提出了艺术院校图书馆的营销策略。Based on the composition of readers in the library of art institutes and their needs, the paper points out the common problems in library marketing of art institutes, and puts forward library marketing strategy for art institutes such as developins marketing ideology, developing c haracterisuc database, designating librarians for different disciplines, improving librarians＂ quality and strengthening publicity and education.

关 键 词：艺术学院 图书馆 营销 

分 类 号：G250[文化科学—图书馆学]