山东省乡村旅游发展的现状与对策研究  

A study of Shandong Province rural tourism development status and countermeasures

作　　者：张建忠[1,2] 

机构地区：[1]泰山学院旅游与资源环境学院,山东泰安271021 [2]泰安市旅游局

出　　处：《国土与自然资源研究》2010年第2期66-67,共2页Territory & Natural Resources Study

摘　　要：山东省发展乡村旅游有良好的资源优势和市场前景,但缺乏政府的宏观指导和论证规划,导致开发层次低,项目和产品同质化,管理粗放等;政府有关部门要统筹规划,加大政策和资金支持力度;发展乡村旅游要与农村产业结构调整相结合,鼓励农民参与乡村旅游开发;要因地制宜,合理开发利用当地的旅游资源,打造乡村旅游精品;要加强行业管理,提高乡村旅游的管理水平和服务质量,要加大促销力度,开拓市场,提高经济效益;正确处理发展与保护的关系。The development of rural tourism in Shandong Province has good resources and market prospects. But for the government, the lack of macro guidance and policy, insufficient financial support and the project lacking the necessary feasibility studies and planning, lead to blind development, low standards, single and Identical development of projects and products, chaotic management, and limited economic returns. Faced with development opportunities, the government needs to co-ordinate the planning, intensify the support of policy and funds, combine the development of rural tourism with rural industrial restructuring and encourage farmers to participate in the development of rural tourism; The government needs to act in the light of local conditions for rational development and use of local tourism resources to develop classic tourist products in the rural tourism industry; The government needs to intensified market management, improve the management of rural tourism and service quality, make greater efforts to strengthen promotion, develop new markets to improve economic performance; Furthermore, The government needs to correctly handle the relationship between development and protection.

关 键 词：乡村旅游 山东省 优势 模式 对策 

分 类 号：F590.3[经济管理—旅游管理]