从“经营之神”看大陆企业家的社会责任  

Corporate social responsibility for the continland etrepreneurs left by the passing away of the 'King of Operation'

作　　者：万君宝[1] 张偲[1] 

机构地区：[1]上海财经大学国际工商管理学院,上海200433

出　　处：《武汉工程大学学报》2010年第6期58-62,共5页Journal of Wuhan Institute of Technology

基　　金：2008国家社科重点项目(08AZX010);2008教育部人文社会科学项目(08JA630049);上海财经大学211项目第三期重点学科建设项目资助

摘　　要：回顾了王永庆从一个米店伙计到世界"塑胶大王"的成长经历,阐述了其事业发展轨迹背后的珍视顾客、"瘦鹅理论"、"追根究底"、"止于至善"、征战美国市场、心系祖国大陆、回报两岸同胞等一代管理大师的管理哲学与管理理念,从而阐释了其作为"经营之神"的非凡企业家高度的社会责任感与高尚的人生追求。笔者认为,王永庆的辉煌人生,不仅是他作为具有人格魅力的企业家的个人成功,更证明了中国传统价值观的当代价值和中国传统文化的软实力。This paper recalls Yungching Wang＇s growing experiences from a lad in a rice shop to a ＇King of PVC＇ in the world,discusses the Master of Management,Wang＇s managing philosophies and managing ideas that supported his business track,which include the theory of focusing on consumers,＇the theory of skinny goose＇,the theory of getting to the bottom,the strategy of entering American market,the investment on the continland and the contributions to the Chinese people on the two sides of Taiwan Strait.Based on these discussions,the paper analyses high social responsibility and the great human pursuit of the ＇King of Operation＇.The paper proposes that Yungching Wang＇s glorious life journey not only shows his sucess as an entrepreneur with personal charm,but alson also demonstrates the modern meanings of traditional Chinese values and the soft power of Chinese culture.

关 键 词：王永庆 企业家 社会责任 软实力 

分 类 号：C939[经济管理—管理学] F272.91