北京体育文化创意产业研究  

Study of the sport cultural creative idea industry in Beijing

作　　者：尹博[1] 冯霞[2] 

机构地区：[1]中国社会科学院社会学所,北京100732 [2]北京联合大学应用文理学院新闻传播系,北京100191

出　　处：《体育学刊》2010年第6期21-24,共4页Journal of Physical Education

摘　　要：对北京体育文化创意产业发展现状进行分析,指出当前北京体育文化创意产业建设主要集中在以奥运为主题的体育旅游、体育产业集聚区域发展、体育品牌赛事建设等方面,存在体育文化创意产业人才缺乏、体育文化消费总量过低、体育文化创意产业规模尚未形成、体育产业与相关产业结合力度不够等主要问题。从城市与产业发展的关系角度提出发展北京体育文化创意产业的建议。The authors analyzed the current state of the development of the sport cultural creative idea industry in Beijing,and pointed out that currently the construction of the sport cultural creative idea industry in Beijing mainly focused on such 4 aspects as sports tourism that bases its theme on the Olympic Games,the development of sport industry dense areas,the construction of games sponsored by sports brands,and the booming of creative ideas for leisure sports entertainment together with the experiencing economy,having such major problems as the lack of professionals for the sports cultural creative idea industry,the total volume of sport cultural consumption being too low;the scale of the sport cultural creative idea industry having not been formed;the sport industry being not adequately combined with related industries.The authors offered suggestions for the development of the sport cultural creative idea industry in Beijing from the perspective of the relationship between urban and industrial development.

关 键 词：体育经济 创意产业 体育文化 北京 

分 类 号：G80-05[文化科学—运动人体科学]