从肯尼斯·伯克的认同说解读公益广告的和谐功能  

Analysis of harmonious function of public advertisements from Kenneth Burke's identification theory

作　　者：陈莉红[1] 

机构地区：[1]漳州师范学院外语系,福建漳州363000

出　　处：《辽宁工程技术大学学报（社会科学版）》2010年第3期303-305,共3页Journal of Liaoning Technical University(Social Science Edition)

基　　金：漳州师范学院科学研究基金资助项目(SS07017)

摘　　要："认同"是肯尼斯·伯克新修辞学理论中的一个重要观点。修辞话语采取三种方式达到交际双方的互相认同,即"同情认同"、"对立认同"与"误同"。公益广告修辞活动的主要方式是认同,即通过构建"同一"和"同体"与公众和社会进行互动,具有促进和谐社会的作用。Identification is the core of Kenneth Burke＇s new rhetoric.There are three ways for the communicators to be identified with each other,i.e.identification by sympathy,identification by antithesis and identification by inaccuracy.With identification as a starting point,an analytical mode of advertisement discourses is presented,in an attempt to find the role that public advertisements play in the construction of harmonious community.

关 键 词：公益广告语篇 认同 同情认同 对立认同 误同 和谐功能 

分 类 号：H314[语言文字—英语]