中国钛白工业发展方向评述——产品品种和品牌战略  

Comment on the Development of Chinese Titanium Dioxide Industry——Product Brand and Brand Strategy

作　　者：毕胜[1] 

机构地区：[1]国家化工行业生产力促进中心钛白分中心,江苏常州213016

出　　处：《现代涂料与涂装》2010年第6期14-18,共5页Modern Paint & Finishing

摘　　要：介绍了国内外钛白工业的品牌状况,对我国钛白工业的品牌发展进行了分析并提出建议,强调性价比和品牌永远是第一竞争要素,未来的市场依靠品牌,钛白行业应审时度势,进一步做好品牌文章。The brand status of titanium dioxide Industry in home and abroad were introduced,the development of titanium dioxide industry brand in our courtry was analysized and also advice was proposed,the first compete factor is the ratio of character and price and brand,market in future depending on brand,titanium dioxide industry should size up the situation,and then write a good brand paper.

关 键 词：钛白工业 品牌战略 二氧化钛 

分 类 号：TQ621.12[化学工程—精细化工]