桂林市旅游纪念品开发研究  

Research on Tourist Souvenir Exploration in Guilin City

作　　者：仲明明[1] 吴郭泉[1] 

机构地区：[1]桂林理工大学旅游学院,广西桂林541004

出　　处：《资源开发与市场》2010年第7期666-667,共2页Resource Development & Market

摘　　要：随着我国旅游业发展的日臻成熟,旅游纪念品的开发逐渐为人们所关注。在给出旅游纪念品概念和分析其特征的基础上,论述了桂林市旅游纪念品开发的现状和存在的主要问题,并尝试性地从观念的转变、政策的制定以及产品的具体开发等方面给出了自己的建议,以期对桂林市旅游纪念品的开发有所帮助。With the development of tourism industry in China,the exploration of tourist souvenir gradually became the focus.Based on the concept of tourist souvenir and the analysis of its characteristics,the authors stated the current situation of tourist souvenir exploration in Guilin and the major problems at present.Meanwhile,attempted to give some suggestions from several aspects including shifts in attitudes,policy formulation,product exploration and so on,hoping it could give some ideas to the tourist souvenir exploration in Guilin.

关 键 词：旅游纪念品 开发 桂林市 

分 类 号：F592.3[经济管理—旅游管理]