以特色优势构建中医院持续发展体系的实践  

Practice on building traditional Chinese medicine (TCM) hospital sustainable development by special advantage of TCM

作　　者：王彬夫[1] 秦霞玉[1] 

机构地区：[1]无锡市中医医院,江苏省无锡市后西溪33号214001

出　　处：《中国医院》2010年第7期43-46,共4页Chinese Hospitals

摘　　要：结合中医院的历史渊源、发展特征、特色优势的实际,阐述了如何抓住中医事业发展要素中的文化发展品牌、人才优势品牌、技术特色品牌等重要内涵,以前瞻性的战略谋略,充分发挥资源优势,将特色品牌的优势转化为中医事业持续发展的竞争优势。Combined with the history, characteristics and the special advantages of TCM, the inherence of hospital cultural brand, human resources brand and technology brand of TCM were discussed. The competition advantages of TCM hospital sustainable development could be created by designing forward-looking strategy and full allocating TCM resource.

关 键 词：中医文化 人力资源 持续发展体系 

分 类 号：R199.2[医药卫生—卫生事业管理]