河北雄县地区塑料市场分析及对策  

ANALYSIS AND COUNTERMEASURES OF PLASTICS MARKET IN XIONG COUNTY AREA OF HEBEI PROVINCE

作　　者：张英[1] 

机构地区：[1]中国石化化工销售华北分公司合成树脂部,北京100120

出　　处：《齐鲁石油化工》2010年第2期163-165,共3页Qilu Petrochemical Technology

摘　　要：河北雄县是我国北方规模较大的合成树脂消费和集散地,2009年通过对该地区的实地调研、考察,了解到全县有3000余家塑料包装膜生产企业,年消费合成树脂300 kt左右,连同辐射周边地区集散量能达到500 kt左右。建议中国石化在该地区建立异地库或销售网点,同时投放其他品种,增强市场竞争力。Xiong county of Hebei province is a large-scale consumption and collecting distributing centre of synthetic resin in north China.In 2009,a site survey and study was made to this area.The survey and study results show that there are more than 3000 plastics package film production factories,consumption volume reaches about 300kt synthetic resin every year in Xiong county and the collecting distributing volume of synthetic resin reaches about 500kt if vicinity radiation areas are included.The author advises SINOPEC management branch to establish allochthonous storehouse or sales outlet in Xiong county area,and put other types of products into the market in order to strengthen market competitive power of the SINOPEC products.

关 键 词：合成树脂 市场 品种 营销策略 

分 类 号：F426.72[经济管理—产业经济]