从关注度看湖南卫视在省级卫视竞争中的地位与优势——以近30年CNKI系列数据库相关文章为例  

Position and Advantages of Hunan TV in Competition among Provincial Satellite TV Stations——Seen from Related Articles of CNKI Databases during the Past 30 Years

作　　者：王勇[1] 袁春妮[1] 李丽[1] 

机构地区：[1]湘潭大学文学与新闻学院,湖南湘潭411105

出　　处：《湖南大众传媒职业技术学院学报》2010年第4期9-13,共5页Journal of Hunan Mass Media Vocational and Technical College

基　　金：湖南省社科基金项目"新媒介环境与青少年社会化研究"(编号:08YBB076);湖南省教育厅重点项目"媒介环境优化与青少年社会化研究"(编号:09A096)的阶段性研究成果

摘　　要：通过统计近30年CNK I系列数据库有关省级卫视的相关文章,发现湖南卫视从1999年开始引起关注,2003年进一步崛起,2006年成为有影响的品牌。办台理念、频道定位的变化和优秀节目的创办,是对湖南卫视关注度影响最大的因素。从知名度和影响力看,湖南卫视已成为省级卫视中的第一品牌。Related statistics and close analysis of the related articles about provincial Satellite TV stations from the da- tabases of CNKI during the past 30 years show that Hunan TV, originally gaining attention from 1999 and rising abruptly in 2003, emerged as an influential brand in 2006. The changes of the management concept and channel＇ s positioning, cou- pled with some excellent programs, have been the biggest influence on it. As far as recognition and impact are concerned, Hunan TV has become the first brand.

关 键 词：湖南卫视 省级卫视 关注度 竞争 

分 类 号：G229.27[文化科学]