盐城乡村体验旅游发展的SWOT分析  

SWOT Analysis of the Development of Rural Experience Tourism in Yancheng

作　　者：伍艳玮[1] 朱元秀[1] 

机构地区：[1]盐城工学院人文学院,江苏盐城224000

出　　处：《江西科技师范学院学报》2010年第3期83-86,共4页Journal of Nanchang Vocational & Technical Techers' College

摘　　要：乡村旅游是近年来盐城旅游的新品牌,本文采用SWOT方法对盐城乡村体验旅游发展的优势(S)、劣势(W)、机遇(O)与威胁(T)进行系统分析,为合理制定相关政策与决策提供依据。The rural tourism is a new brand of Yancheng in recent years.Adapting the method of SWOT,this paper systematically analyzes the strength,weakness,opportunity and threat of rural experiencing tourism development in Yancheng,which provides sound grounds for making policy in a rational way.

关 键 词：SWOT分析 乡村旅游 盐城 

分 类 号：F592.7[经济管理—旅游管理]