毕节地区旅游形象定位探讨  

Study on the Tourism Image of Bijie area

作　　者：方叶林[1] 梁修才[2] 

机构地区：[1]安徽大学工商管理学院,安徽合肥230039 [2]安徽医科大学,安徽合肥230601

出　　处：《贵州商业高等专科学校学报》2010年第2期49-52,共4页Journal of Guizhou Commercial College

摘　　要：毕节地区属于旅游后发地区,在论述毕节地区地脉、文脉、资源基础、客源市场的基础上,结合试验区特殊的性质功能,提出毕节地区旅游形象的定位必须突破文脉和资源基础,以试验区的性质和功能为切入点,提出毕节地区旅游形象口号以此带动旅游业的发展、改变经济落后的局面。Bijie area is an undeveloped area of tourism development,because of some restrictions of this area,it particularly needs to shape the tourism image to improve the development of tourism and economy.This paper discusses about the geographical position,culture,resource foundation,market of Bijie area.Combining with the special nature and function of the experimental area,this paper points that the creation of Bijie area＇s tourism image must break out the culture and resource foundation,based on the nature and function of the experimental area.In the end,this paper put forwards the slogan of tourism image ＂harmonious tourism Axilixi＂.

关 键 词：毕节地区 旅游形象 实验区 

分 类 号：F590.1[经济管理—旅游管理]