凤山岩溶国家地质公园旅游发展的SWOT分析及对策  

Tourism in Fengshan karst national geopark and its development strategies:SWOT analysis

作　　者：赖家业[1] 秦萱[1] 韦业烈 

机构地区：[1]广西大学林学院,南宁530005 [2]河池市凤山县旅游局,广西河池547600

出　　处：《广西农业科学》2010年第5期511-514,共4页Guangxi Agricultural Sciences

基　　金：凤山生态县规划建设项目(2010)

摘　　要：采用SWOT分析方法对凤山岩溶国家地质公园旅游发展现状进行分析,在此基础上提出了提高现有观光旅游产品档次、加快观光旅游产品更新等产品策略,开发既充分体现旅游区地方性和民族性、又适应现代旅游需求的特色旅游精品体系等旅游精品带动战略,以及多元化、多渠道的促销策略,以实现凤山岩溶国家地质公园旅游业的可持续发展。The present study is an attempt to investigate the current status of tourism in Fengshan karst national geopark using SWOT analysis. On the basis of analyzed data, some strategies have been suggested to be implemented which includes upgradation of the present tourism status and accelerating the innovation of the products related to the tourism. Good quality tourism programs and packages should be developed which can not only highlight the locality and nationality of Fengshan karst national geopark, but also meet the demands of modem tourism. Further, diversified and multi-channel promotion strategy should be implemented for sustainable development of tourism in Fengshan karst national geopark.

关 键 词：岩溶国家地质公园 旅游 SWOT分析法 凤山 

分 类 号：F590.3[经济管理—旅游管理]