独立学院大学生的消费心理调查  

Independent College Students of Consumption Psychology Research

作　　者：王竹青[1] 

机构地区：[1]广东工业大学华立学院,广州511325

出　　处：《价值工程》2010年第16期225-226,共2页Value Engineering

摘　　要：独立学院的大学生因其家庭经济良好,在消费观念上呈现出消费高水平差距大、消费种类单一、消费取向不合理,本文分析消费现象后面存在的心理原因,提出学校应引导大学生建立科学、文明、个性的消费观念。Because of good family economy,there was the phenomenon of big dipartities in high level of consumption,single consumption spcies,unreasonable consumption orientation,which is among independent college students.This paper analyzed psychnological reasons behind the consumption phenomenon,suggested schools to guide students to establish scientific,civilized and personal consumption concept.

关 键 词：独立学院大学生 消费心理 消费观念 

分 类 号：G647[文化科学—高等教育学]