主题酒店的氛围营造——以成都西藏饭店为例  

Createing the Atmosphere of the Theme Hotel——A Case for Tibet Hotel Chengdu

作　　者：吕函霏[1] 肖晓[1] 江岳安[2] 

机构地区：[1]成都理工大学商学院,成都610059 [2]成都理工大学环境与土木工程学院,成都610059

出　　处：《成都理工大学学报（社会科学版）》2010年第2期98-102,共5页Journal of Chengdu University of Technology:Social Sciences

摘　　要：创建和经营主题酒店的关键是氛围营造。以环境知觉理论为研究框架,根据服务景观模型和服务体验模型的研究方法得出主题酒店氛围营造的模型,在此基础上提出了主题酒店氛围营造应该从视觉、听觉、嗅觉和味觉四个方面入手,同时以成都西藏饭店为例围绕上述各方面进行了较为深入的分析。With the hotels＇ quantities greatly increased,industry competition will become more intense,therefore,the emergence of the theme hotels provides a new way for hotel industry to our country.Through investigation and study,the key to setting up and operating the theme hotel is atmosphere construction.The paper makes use of environmental psychology as a framework,based on Bitner model and Service experience model,draw a createing atmosphere of the theme hotel model.And propose a method for creating atmosphere from vision,hearing,smell and taste four aspects.Meanwhile,take Tibet hotel Chengdu for an example to do a deep analysis.

关 键 词：主题酒店 氛围营造 模型 

分 类 号：F719.2[经济管理—产业经济]