媒介文本的符码呈现与受众的差异化意义生产--源自实证调查的《蜗居》受众分析  

Presentation of the Media Text's Codes and the Audience's Diverse Meaning Production:A Case Study of Empirical Research on the Audience of Dwelling Narrowness

作　　者：张蕾[1] 

机构地区：[1]暨南大学新闻与传播学院,广州510632

出　　处：《国际新闻界》2010年第6期58-63,共6页Chinese Journal of Journalism & Communication

基　　金：广州市哲学社会科学发展“十一五”规划2009年度课题(课题编号09Q10)

摘　　要：电视连续剧《蜗居》引发的全民热议,为研究受众的媒介使用行为提供了良好契机。对《蜗居》受众的实证调查表明媒介文本的符码因为受众生活境遇和所属阶层的不同而拥有了差异化的意义生产过程,并且经由受众的媒介体验行为在其内心投射出强弱不一的心理影响。Dwelling Narrowness,a hit TV series having drawn much attention of Chinese people,provides a good opportunity to study the audience＇s media usage behavior.The empirical research on its audience shows that codes of the media text have been interpreted differently owing to the differences of audiences＇ living condition and social class, which therefore cause dissimilar psychological effects on audience through their media experiences.

关 键 词：文本符码 受众 意义生产 

分 类 号：G206[文化科学—传播学]