高校校园网络舆论引导策略研究  

Study on the Guidance Strategy of Network Consensus on College Campus

作　　者：谭正祥[1] 袁威[1] 宋魁[1] 

机构地区：[1]湖南工业大学,湖南株洲412008

出　　处：《吉林省教育学院学报》2010年第7期41-42,共2页Journal of Jilin Provincial Institute of Education

基　　金：湖南工业大学2009年度教学改革研究项目;课题编号:09F12

摘　　要：高校网络舆论引导在当代校园文化建设中具有"黏合剂"和"减压阀"的重要意义,它有其自身的特点,如舆论门槛开放性、信息来源多元性、参与主体互动性、舆论影响难控性。在现实中,高校网络舆论引导仍存在一些不足,我们需树立与时俱进的工作原则,实施行之有效的具体措施,建立管理——沟通——服务——宣传——引导的长线工作体系,发挥校园网络舆论指导的意义,以形成健康向上的主流舆论。The guide of network opinion in the colleges and universities plays an important role on the construction of contemporary campus culture. It has its own characteristics, such as the openness of the threshold of public opinion ,the diversity of sources of infor- mation, the participation of the main interaction, and the difficulty of the control of the impact of public opinion. In reality, network opinion in the colleges and universities has some shortcomings, so we should set the principles of advancing with time, implement effective measures, establish a long - term work system, as ＂management--communication--service--publicity--guide＂, to make the campus network play a directive role, and become a healthy mainstream public opinion.

关 键 词：高等学校 网络舆论 引导策略 

分 类 号：C641[社会学]