关于宁波空港物流园区的发展策略与定位分析  

Analysis of the Development Strategy and Positioning of the Ningbo Airport Logistics Park

作　　者：蒋长兵[1] 郑雯雯[1] 

机构地区：[1]浙江工商大学计算机与信息工程学院,浙江杭州310018

出　　处：《物流技术》2010年第12期1-2,9,共3页Logistics Technology

基　　金：浙江省哲学社会科学规划重点课题资助项目(09CGYD012Z);浙江省自然科学基金资助项目(Y6090015);教育部省部共建人文社会科学重点研究基地"浙江工商大学现代商贸研究中心"资助项目(09JDSM25YB)

摘　　要：主要研究了宁波空港物流园区的发展状况。首先分析了国内航空货运业的发展现状,介绍了目前国内航空物流园区的建设概况;接着针对宁波空港物流园区的崛起和发展进行SWOT分析;最后得出结论:宁波空港物流园区的发展应采取增长型策略,依靠内部优势,利用外部机会,实现资源最优化。The paper mainly studies the development of the Ningbo airport logistics park.First it analyzes the current status of the development of airway freight industry in China,introducing briefly the domestic airport logistics parks under or past construction,then it carries out an SWOT analysis concerning the start-up and development of the Ningbo airport logistics park,and finally arrives at the conclusion that growth-oriented development strategy should be adopted here and both internal advantages and external opportunities should be exploited to realize the optimization of existing resources.

关 键 词：宁波空港物流园区 航空货运 SWOT分析 发展策略 

分 类 号：F127.55[经济管理—世界经济] F252