体育在构建海西台商投资软环境中的地位与作用  

Sports on Constructing the Status and Function of the Taiwan Businessmen Soft Investment Environment at the West Side of the Strait

作　　者：左成[1] 刘磊[1] 马庆[1] 

机构地区：[1]集美大学福建高校闽台体育研究基地,福建厦门361021

出　　处：《体育科学研究》2010年第3期12-15,共4页Sports Science Research

基　　金：国家社会科学基金项目(05BTY006)

摘　　要：利用文献资料法、访谈法、逻辑推理法等对福建台商生活环境进行深入了解分析,旨在进一步培育和改善投资软环境,结果表明:体育活动是台商休闲生活的重要组成部分。改进并创新台商投资软环境,建设和发展与台商体育休闲生活习惯相匹配体育氛围、体育环境设施建设已成为必要。应彰显体育的功能、地位和作用,为台商建设海西营造更加和谐、充满生机的投资软环境。With the methods of literature review,interviewing method and logical deduction,the article researched the Living Environment of Taiwan businessmen in Fujian province deeply,in order to cultivate and improve the Taiwan businessmen soft investment environment.It turned out that sports activities are the important components of the Taiwan businessmen Casual Living.Trying to improve and innovate the Taiwan businessmen soft investment environment,the building and development of the situation of mastering physical knowledge are indispensable.On the special political and background,the functions and status of sports must be advanced,make the soft investment environment in the western strait more harmonious and full of vigor and vitality.

关 键 词：体育 海峡西岸 台湾商人 投资 软环境 

分 类 号：G80-05[文化科学—运动人体科学]