农村商贸流通服务业破坏性创新战略的影响因素及实施效果——基于万村千乡店的实证检验  

The Influencing Factors and Consequence of Disruptive Innovation for Rural Distribution Industry

作　　者：李刚[1] 汪旭晖[1] 

机构地区：[1]东北财经大学工商管理学院,辽宁大连116025

出　　处：《兰州学刊》2010年第7期98-101,共4页

基　　金：国家社会科学基金项目"基于自主创新的现代流通服务业发展研究"(项目编号:08BJY118);教育部新世纪优秀人才支持计划(批准号:NCET-08-0862);辽宁省高等学校优秀人才支持计划(批准号:2008RC17)的阶段性研究成果

摘　　要：通过对国内万村千乡店的实证调研,发现农村商贸流通业者破坏性创新战略的实施受到组织内外因素的影响,并对市场绩效的提升起着积极的作用。在诸多影响农村商贸流通业者破坏性创新战略的因素中,市场需求和组织学习能力的影响程度最大,而竞争环境压力对破坏性创新战略的实施并无影响。文章研究对于改变当前农村商贸流通业的落后面貌有着重要理论与现实意义。Based on the survey data of stores among ＂Thouthouds of Villages＂ Engineering, this paper found that disruptive innovation strategy of rural distributors is influenced by internal and external factors of the organization, and has a significant influence on market performance. The most important factors influencing disruptive innovation are market demand and organizational learning capability, while competition pressure has no impact on disruptive innovation. The study results will be both theoretically and practically significant for development of Chinese rural distribution industry.

关 键 词：商贸流通业 破坏性创新 万村千乡 影响因素 

分 类 号：F320[经济管理—产业经济]