数字化背景下传媒产业经济特征的分析  

On the Economic Characteristics of Media Industry on the Background of Digitization

作　　者：孙丽丽[1] 

机构地区：[1]武汉大学新闻与传播学院,武汉430072

出　　处：《新闻界》2010年第3期7-9,共3页Journalism and Mass Communication

基　　金：武汉大学博士研究生科研自主基金资助

摘　　要：本文分析了数字化对传媒产业和传媒组织的影响,这种影响体现在传媒产品生产、销售,传媒产业的市场结构、市场行为,以及传媒组织的内部管理和规制等若干经济指标的变化上,基于上述分析,文章认为,传统的媒介经营管理方式已无法很好的适应传媒发展的需要,传媒产业和传媒组织的发展战略需要做出相应的调整。This article takes the economic perspective to analyze how the digital technology impact media industry and media organizations. The impact embodies in many economic indexes,such as media product＇s production and marketing,market structure and market behavior of media industry,media organization＇s internal management,regulations and so on. Based on the analysis mentioned above,the article considers that traditional operation and management of media industry can not adapt to the needs of media development,and it＇s necessary for media industry and media organization to adjust the developing strategies.

关 键 词：数字化 传媒产业 经济特征 

分 类 号：G206[文化科学—传播学]