我国直邮广告发展的不均衡态势  

The Unbalanced Posture of Our Direct Mail Advertising Development

作　　者：许丽华[1] 

机构地区：[1]厦门大学新闻传播学院,厦门360015

出　　处：《新闻界》2010年第3期148-149,共2页Journalism and Mass Communication

摘　　要：本文从四个方面归纳我国直邮广告产业目前的不均衡发展态势,即使对当前该产业发展形势的概括,也是对未来发展危机的警示。This article summarizes in four aspects that only the direct mail advertising industry in China is unbalanced development of the current situation,even if the current general situation of the industry is warning against future crises.

关 键 词：直邮广告 两极分化 

分 类 号：G206[文化科学—传播学]