差别化经营是农产品国际营销的有效选择  

Differentiation in Trade is Good Strategies of China Agricultural Products International Marketing

作　　者：张广花[1] 

机构地区：[1]江苏省徐州生物工程高等职业学校,江苏徐州221006

出　　处：《天津农业科学》2010年第3期55-57,共3页Tianjin Agricultural Sciences

基　　金：江苏职教学会立项课题<农业高职院校为现代农业建设服务的策略研究>(200832)

摘　　要：针对当前中国农产品在对外贸易面临着的许多挑战和考验,提出农产品经营者应加强对国际营销策略的研究和运用,其中突出差别和优势是农产品国际营销应对挑战的必然选择,是在新的国际环境下求得发展的正确途径。农产品差别化经营集中体现在产品优势、品牌优势、价格优势、渠道优势等方面。Nowadays in China,our agricultural products in foreign trade are facing countless challenges and difficulties.The traders of agricultural products should strengthen their researching and applying of international marketing strategies.Among the strategies against the challenges in the international marketing,one of the musts is to highlight the differences and advantages of the products,which is also the right way to attain development in the new and sharp international competitions.The advantages of differentiation in the agricultural products trade include good quality,famous brand,low price,convenient selling and so on.

关 键 词：农产品 国际营销 差别化经营 

分 类 号：F304.3[经济管理—产业经济]