新时期加快我国体育产业发展策略研究  

Study on Strategy of Speeding up Our Sports Industry Development in the New Times

作　　者：高雪梅[1] 

机构地区：[1]江苏科技大学体育学院,江苏镇江212003

出　　处：《体育科技文献通报》2010年第3期9-10,共2页Bulletin of Sport Science & Technology

基　　金：江苏省教育科学"十一五"规划课题(课题批准号:D/2006/01/130)

摘　　要：本文运用了文献资料法、逻辑分析法,通过对国外体育产业发展现状及我国体育产业发展的现状、特点及存在问题分析。并提出了深入挖掘现有的体育消费市场,科学与合理地进行商业化和市场化运作,优化体育产业结构等建议,来提升我国体育产业的国际竞争力,加快新时期我国体育产业的发展。Through using the method of literature review and logical analysis,this paper made analysis on develo-ping condition,character and existing problems of sports industry development at home and abroad,put forward to deeply use the potential of current sports consumption market,scientifically and rationally make commercialized and marketing operation and optimized the sports industry structure.The main purpose was to improve the international competitiveness of our sports industry and speed up the development in the new times.

关 键 词：体育产业 发展 策略 

分 类 号：G80[文化科学—运动人体科学]