论名人旅游资源开发瓶颈及其时尚化开发途径  

Study on Development Bottleneck of Celebrity Culture and Its Fashionable Approaches for Tourism Development

作　　者：周宜君[1] 

机构地区：[1]三峡大学经济与管理学院,湖北宜昌443002

出　　处：《资源开发与市场》2010年第8期758-761,共4页Resource Development & Market

基　　金：三峡水库移民研究中心开放基金课题:基于移民环境认知基础上的三峡库区移民城镇社会环境重构研究(编号:2008KYM21)

摘　　要：名人文化具有时代性与时尚性。名人文化旅游资源的基本特性既可促进旅游开发,又是造成其开发瓶颈的内在原因。主要矛盾冲突有:高认知性与市场局限性、多层次性与市场选择性、低景观性与高人工性、变化性与失真性、神圣性与低娱乐性。基于名人文化的本质属性探讨问题,从名人文化旅游资源的时代性和时尚性出发,运用旅游吸引物建构理论,提出了名人文化的时尚化旅游开发新思路。即结合区域发展特色,彰显名人文化的时代价值,融入时尚元素,构建名人文化旅游吸引物系统。The celebrity culture was contemporary and had the nature of a fad.The essential natures of celebrity culture tourist resources may promote tourism development,but also restricted it and caused some bottleneck problems.The antagonistic contradictions were：difficult recognition and market limitation,multilevel types and optional market demands,low scenic and high artificial,sanctity and lack of entertainment.Based on the contemporary feature and the fashionable nature of the celebrity culture tourist resources,this paper applied the theory of tourist attractions building to the new development.It argued two approaches：to analyze the distinguishing features of the regional development and illuminate the modern values of the celebrity culture tourist resources;to integrate the fashion elements to the tourist operating and build the tourist attractions system of the celebrity culture.

关 键 词：名人旅游资源 时尚化途径 旅游开发 

分 类 号：F590.3[经济管理—旅游管理]