上海国际武术博览会现状分析及创意策划  

Analysis of the Current Situation of Shanghai International Wushu Exposition and its Creative Planning

作　　者：汝安[1] 虞定海[1] 

机构地区：[1]上海体育学院武术学院,上海200438

出　　处：《上海体育学院学报》2010年第4期62-64,93,共4页Journal of Shanghai University of Sport

基　　金：上海体育学院体育赛事研究中心基金资助项目

摘　　要：上海国际武术博览会是国内举办的首个大型武术国际交流活动,从近几届的情况看,由于内容设置缺乏新意、办会资金不足等原因,导致参会人数逐渐减少,赛事规模也随之萎缩,正面临举步维艰的困境。在分析产生困境的原因和潜在发展优势的基础上,对其主题、内容、发展方向、市场开发等进行具体的创意策划。The Shanghai International Wushu Exposition is the first large-scale Wushu international exchange activities held in China.However,due to its insufficient funds and lack of creativity in content and organization,it is now facing the dilemma of the gradual decreasing in the number participants and the shrinking in its scale in the recent several sessions.Based on the analysis of the specific reasons of the dilemma and its potential development advantages,the paper conducted the creative planning for the exposition,including the planning of the theme,content,direction and market exploitation etc.

关 键 词：上海国际武术博览会 困境 优势 创意策划 

分 类 号：G852[文化科学—民族体育]