企业竞争情报中弱信号获取及其影响因素  

The Method to Gain Weak Signals and Its Influencing Factors in the Enterprise Competitive Intelligence

作　　者：张岚岚[1] 许鑫[1] 

机构地区：[1]华东师范大学信息学系,上海200241

出　　处：《图书情报工作》2010年第14期79-82,135,共5页Library and Information Service

摘　　要：介绍弱信号在企业竞争情报工作中的作用,总结出弱信号的各种特点与相应的获取原则,尝试提出企业竞争情报部门获取弱信号的方法,并以任天堂战胜索尼游戏的例子对此方法进行实证分析,最终探讨弱信号获取过程中影响获取结果的各种因素。The paper introduces the effects which weak signals make on the enterprise competitive intelligence, summarizes the fea- tures of weak signals and the principals which must be followed by intelligence collectors, taking the success of NINTENDO who defea- ted SONY in the game area for example, ties to put forward a method to gain weak signals. At last, discusses the factors which affect the collection of weak signals.

关 键 词：弱信号 竞争情报 实证研究 情报获取 

分 类 号：G350[文化科学—情报学]