基于集对分析的第三方物流企业客户满意度评价研究  

Evaluation of TPL Customer Satisfaction Based on Set Pair Analysis

作　　者：谢红燕[1] 

机构地区：[1]哈尔滨商业大学管理学院,黑龙江哈尔滨150076

出　　处：《物流技术》2010年第13期94-96,共3页Logistics Technology

摘　　要：在集对分析原理的基础上,结合第三方物流企业客户服务的特点,构建第三方物流企业客户满意度评价体系和评价数学模型,并以实例进行满意度评价。实例研究表明,集对分析评价模型涵义明确,计算过程较为简单,具有一定的推广和应用价值,是分析不确定性多目标决策问题的有效方法。Based on the principle of set pair analysis and taking into account the characteristics of TPL customer services,the paper formulates an evaluation system and evaluation mathematical model of TPL customer satisfaction and applies them in a case study.The findings show that set pair analysis can reduce the structural ambiguity of the model and the complexity of the computation process and thus is of certain value to be promoted and applied in the solution of multi-objective decision making problems with uncertainty.

关 键 词：第三方物流 客户满意度 评价 集对分析 

分 类 号：F253[经济管理—国民经济] F224