中国台湾跨国市场进入竞争发展模式探讨  

A Probe into the Competitive Development Mode of Cross-border Market Entry for Chinese Taiwan

作　　者：吴金德[1] 刘弘景[2] 

机构地区：[1]南开大学经济学院,天津300071 [2]江西财经大学国际学院,江西南昌330013

出　　处：《当代财经》2010年第7期107-111,共5页Contemporary Finance and Economics

摘　　要：中国台湾加入世界贸易组织(WTO)后,面临国际化的强大竞争已是不可避免的,无论是传统产业,或生物科技产业、纳米产业、数字科技产业等各种企业投资家追求的明星产业,皆无法挡住此全球化的浪潮。因此,台湾的产业如何在跨国市场进入、竞争、生存将成为每一家企业刻不容缓的议题。Since Chinese Taiwan joined the World Trade Organization（WTO）,it is inevitably faced with intensive international competition;whether the traditional industries or the star industries pursued by various enterprise investors,such as biotechnology industry,nanotechnology industry,digital technology industry and so on,are unable to block the tide of globalization.Therefore,how to enter,compete and survive in the cross-border market has become an urgent issue for the enterprises of Chinese Taiwan to deal with.

关 键 词：跨国企业 发展模式 进入策略 

分 类 号：F740.2[经济管理—国际贸易]