军队医院新农合营销策略  

Marketing Strategies of New Rural Cooperative Medical System for Military Hospitals

作　　者：周爱萍[1] 笪尚梅 王建国[1] 石清华[1] 赵兵[1] 

机构地区：[1]解放军第82医院,淮安223001

出　　处：《解放军医院管理杂志》2010年第6期525-526,共2页Hospital Administration Journal of Chinese People's Liberation Army

摘　　要：新型农村合作医疗给军队医院带来了发展的机遇,医院必须把握好契机,选择因地制宜的医疗营销手段,吸引新农合患者,稳定新农合病源,让参合患者享受真正的实惠,真正解决农民看病难、看病贵的问题,实现医患双赢的新局面。The new rural cooperative medical system bring about development opportunities for the military hospitals.So the hospital should grasp the opportunity to attract and stabilize the patients from new cooperative medical system.The measures should be taken to bring the patients real benefits and to solve the problem ＂Costly in Seeing a Doctor and Difficult in Seeking Medical Care＂,which will achieve a new win-win situation between physicians and patients.

关 键 词：军队医院 新型农村合作医疗 营销策略 

分 类 号：R197.32[医药卫生—卫生事业管理]